ME and EM was founded by British entrepreneur Clare Hornby in 2009, and focuses on selling its own high-end womenswear designs. Clare does not believe that modern women should choose between quality and cost; between contemporary trends and clothing, they can actually work and look great. So she created this clothing brand suitable for smart women.
Let us follow her footsteps and see what is the fashion trend of ME and EM.
This cotton maxi is a summer essential, an easy silhouette that skims the body and feels fluid and breathable. The hemline is dipped so that it just reveals ankles at the front, cleverly creating the illusion of extra height. Throw on a denim jacket for chilly evenings.
The pastel hue of this jean is a contemporary alternative to classic blue denim, lifting staples without overpowering them. If your preference is wide-leg style-loose but not lazy-then you can add a sense of structure with a suit jacket. They are made in Italy using the softest Italian denim, so they don’t feel stiff or restrained.
A chambray shirt is one of the most beloved pieces for many people. It goes with everything, from joggers to jeans to tailored trousers, and looks and feels just effortlessly chic. You can turn up the cuffs to look more casual, but sleeves can be left full-length for a more polished look.