Reviews and Ratings

Founded in late 2011, THE ICONIC is Australia’s leading online fashion retailer. Mainly engaged in men’s and women’s fashion brand clothing, shoes and bags, accessories, perfumes, cosmetics and so on. Customers can choose from more than 500 brands and 45,000 products. THE ICONIC sets a model for online retail in Australia, providing customers in Australia and New Zealand with free overnight delivery, 100-day free returns and three-hour express delivery services in Sydney.


40% Off Designer Selected Styles

$20 off with sign up

5 for $35 Cotton On Body

3 for $36 Bonds


Consumer Reviews


ive been shopping at the iconic for ages and i would say its the most reliable quickest place to shop apart from princess polly. items arrive quickly and so do refunds if you need to return. it’s just more on the expensive side than other websites i usually look at



I am based in NZ. I have placed at least four orders with this website between 2016 and 2021. I have never had any issues with product quality or with delivery wait times. This site is safe and legit.



Always order through The Iconic. I have never had a problem with them! I always get my items earlier than stated on the estimated delivery times and it is easy to return items if need be. I will forever continue to shop with them.



Ordered a pair of jeans and shoes. The jeans were shipped out and delivered the next day as promised. A little long in the leg but that’s my fault for not checking. The shoes were Quicksilver and not stocked by the Iconic themselves, but instead shipped from Quicksilvers warehouse. Received them on the 2nd day of the 2-4 day shipping period. Excellent shipping, excellent products and if you can get what you want on sale, excellent prices!



Theiconic was a life savior as I was so panicked what to wear on my first date. While browsing I explored the website and it had some stunning clothes. I ordered one beautiful “Grace & Hart-Muse Gown” for my special day. It was perfect in size and quality. Shipment was on time, just in 3 hours in Melbourne and most importantly I looked ravishing. Thanks to Theiconic.



What an awesome online store! Shipping so efficient! Customer service topnotch! I couldn’t be more happy with the overall service. Only criticism is the sizing guides are not always relevant to the item/age range or gender so maybe work on that. Although in their defence there are so many items listed on the website so minor errors are bound to happen. Over all my experiences have been a pleasure! Keep up the good work!



Theiconic is so clutch, the shipping is on time and super fast all the time, except for 1 time, in which it arrived 1 day later than expected, I really didn’t mind, but they gave me $20 store credit without any prompting. Returns are alalso super easy and fast as well, great company.



Great! Amazing fast shipping I placed my order on the wednesday and it arrived the next day (delivering to New Zealand), Also Great customer service and returns are easy and completely free!



I just received my order today from the iconic
I just received my order today from the Iconic. I brought 10 dresses and 1 pair of shorts. All my items were as described and look exactly like I ordered. The sizing is true and for that I just want to say thank you 🙂
However 2 of the dresses I didnt really like the quality of because it feels cheap but such a good experience 🙂



The items arrived quickly and everything fits well and is of a good quality. Their online sizing system was extremely helpful. The only negative I have to say is that sale items can’t be returned if they don’t fit however this was not an issue for me as everything fit well

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